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Illumine Your Creativity For 2020 With The Mystical Power of Oud

Have you ever thought that this year can be anything you want it to be?

If you really want to make this year the best possible, you’re probably going to need to go out of your comfort zone - scary but true!

Whether it’s setting up a business, getting fit, finding a new relationship or starting a new hobby, chances are it’ll need a good dose of creativity.

Creativity is essential to move towards any fresh start. It’s essentially using the power of your thinking to find a new route in life - one that works better for you than the habits and behaviours you’ve had in the past.

“We cannot solve our problems with the same thinking we used when we created them” said Einstein.

So in order to turn over a new leaf, we need to renew our minds. Sounds easier said than done? You can get a little help from the power of scent.

Creativity fuelled by scent

Smell can boost your brain power, you know.

The University of Maryland Medical Center* says: “Some experts believe our sense of smell may play a role. The “smell” receptors in your nose communicate with parts of your brain (the amygdala and hippocampus) that serve as storehouses for emotions and memories. When you breathe in scent molecules, some researchers believe that they stimulate these parts of your brain and influence physical, emotional, and mental health.”

Here at Anima Vinci, we wanted to create the perfect blend that would supercharge your thinking and help you come up with new solutions to old problems.

We searched far and wide for a mystical, enigmatic smell that will stimulate the senses and transport your thoughts elsewhere… and we settled on the powerful scent of Oud.

Oud comes from a tree called Agarwood, which grows deep in the Cambodian forest.

When this tree is infected by a certain fungus, it creates a substance to defend itself : The Oud. Pretty cool, eh?

The reason why we chose Oud is because Oud helps to focus and illuminate the brain. It instils inner peace and positive energy, strengthening the nervous system. 


Oud has quite a strong scent, so our founder Nathalie decided to mix it with the scent of Rose, meaning it gives a sweet texture to the heaviness of Oud. It’s strong, yet gentle.

Many people believe that Oud actually has spiritual properties, meaning that it’s perfect for setting your life in a new direction.

In conjunction with master perfumier Christian Provenzano, we have created the ideal scent to reinvigorate your mind and get those creative juices flowing. 

Oud Delight combines the base notes of Oud with cinnamon, cloves, ginger, saffron, rose, tonka, and vetiver.

Here’s what Christian has to say about the mystical scent:

Oud Delight is a very grounding scent, allowing you to get in touch with the woody and earthy feel of nature, whilst at the same time transporting you towards a higher state of awareness.

From this new perspective, your mind has the ability to problem solve. It can find new ways to do things, it can decide on new habits, and new ways to grow further into your personal authenticity.

Fancy trying it out?

Light up your brain in 2020 with Oud.




  • Very interesting content, spiritual, natural. I would love to try the influence of smell on leaving the comfort zone, changing the way our brains function so far …

    Posted by Olga on January 31, 2020

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